标志元素
QQ标识由两元素组成: 1.图形标志 2.文字标志, 其元素间的相对大小和位置 是固定的, 并且文字标志不能单独使用。QQ的标志只能从最终规范文件中直 接拷贝使用, 而不是重新绘制或者擅自组合。本规范的各种电子格式文件通用 于Mac或PC端, 可在腾讯ISUX品牌设计中心服务器中进行下载。
QQ logo is made up of two elements: 1. Symbol 2. Logotype. The relative sizes and positions of these elements are fixed. QQ logotype cannot be used on its own. The primary brandmark should only be reproduced from the master artwork. It should not be redrawn or altered in any way. The master artwork is available in various electronic formats, for both Mac and PC, from Brand Center, ISUX, Tencent.
标准标志
标准标志是QQ的主要品牌符号，多数情况下请使用此标志。它有助于建立品牌识别, 同时传达出品牌信誉与稳定性。QQ标准标志的使用场景分为: 在白色/浅色背景上使用全彩标志或剪影标志;在需要时，深色背景上可使用腾讯QQ蓝标志;在品牌蓝色背景上使用白色标志;当标准标志不能以舒适的方式 使用在单色应用场景时, 例如单色表格, 布艺刺绣, 丝网印刷, 传真纸和备忘录, 可使用单色黑或单色灰标志。
The basic logo is the main signature of the brand. It helps to build recognition of the brand, as well as convey QQ’s confidence and stability. The basic logo of QQ is recommended to be used in full color version on white/ light background, or used in QQ blue on black/dark background. When used in white version, the background color should be the main blue of QQ. 1 degree version in grayscale can be available in single color applications like forms or in any embroidery and silkscreen, fax sheet and memorandum, when the basic version cannot be reproduced in a satisfactory manner.
垂直标志
图形标志
字体标志
安全区域
为确保QQ的品牌标志可以在所有应用中被清晰识别, 标志周围需预留一定的安全不可侵犯区域。此区域相当于标志在运用时, 与其他设计元素或文本内容 所应保持的最小距离。为确保标志的完整性与可读性, 此区域大小必须严格遵 守规范。当标志尺寸被缩放使用时, 安全区域大小随之等比缩放。如右图, 以图形标志的宽/高为一个单位“x”作为参考值,一般情况下应保持100%的安全区域,或当100%安全区域不可用时, 使用50%安全区域为第二选择。
To ensure that the QQ logo is clearly visible in all applications, always maintain adequate clear space around it. This space represents the minimum distance between the logo and any other design element or text. To ensure the integrity Y and legibility of the logo, the area surrounding it should be protected. Aclear space of 100% should be maintained but when 100% clear zone is not available, use the second option of 50% clear space.
联名/slogan规范
最小尺寸
QQ标志没有固定的尺寸大小，其比例关系应由可用空间、美感、功能和可见度来决定。且QQ标志没有预设的最大尺寸，其标准标志的最小印刷尺寸宽度为16mm，最小显示器尺寸宽度为44px。
There is no predetermined size for QQ logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. The minimum size for the basic logo is 16mm in print, 44px for screen use.
不规范使用样式
为了保证品牌标志的完整性以及保持品牌统一性，遵循本规范中所述的使用与限制是很重要的。在使用品牌标志时，应尽量避免如右图所示的各种不规 范使用样式。
To maintain the integrity of the logo and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. The examples shown here illustrate possible misuse of the logo that should be avoid.
