QQ as a social tool. It has extremely strong social functions and attributes, connecting 800 million users to meet their barrier-free communication that breaks through the space restrictions.Therefore, this direction extracts the double quotes, which are symbols of communication in the dialogue content, as the visual elements for extended design. Hope this can convey the brand concept of QQ “Communication” and “Stressless Social”.
QQ is the most symbolic symbol of the qq brand in addition to the penguin image, which is more concise and more malleable than the penguin image. Therefore, the program attempts to combine the two letters QQ.The new QQ emphasizes the core values of stress-free socializing, diversified communication and companionship. By combining the two letters of QQ, the concept of “diversity”, “communication” and “companion” of the brand is conveyed.And strengthen the brand concept through the layout of icons and texts.
QQ has always used penguins as its external image. It has formed a strong ip. Penguins live in the snow-covered Antarctic region. Through the extraction and generalization of glacial textures, the pattern of QQ brand image is extended.
In order to follow up the sustainable application and adapt to various scenes and copywriting, a fixed heading mode was developed. In this mode, there are fixed copy and graphics, and position and proportion specifications are formulated. The size and width of the title are also limited. Make it reasonable in the design under variable circumstances.
In the visual language of the brand, pattern can be used as a supplement to the visual language to enrich the visual system. We try to design the pattern on the graphics and text. In some specific occasions, it will be used as a visual aid to enhance the memory point of the brand.