元素延展
QQ作为社交性工具。有着极强的社交功能和属性，连接着8亿的用户，满足他们突破空间限制的无障碍交流。所以该方向提取对话内容中表示沟通的符号-双引号，作为视觉元素进行延展设计。希望以此可以传达出QQ“沟通”“无压力社交”的品牌理念。
QQ as a social tool. It has extremely strong social functions and attributes, connecting 800 million users to meet their barrier-free communication that breaks through the space restrictions.Therefore, this direction extracts the double quotes, which are symbols of communication in the dialogue content, as the visual elements for extended design. Hope this can convey the brand concept of QQ “Communication” and “Stressless Social”.
QQ作为QQ品牌除了企鹅形象外最具有符号性的符号，相比企鹅形象其更为简洁、更具延展性。所以该方案尝试将QQ两字母进行组合延展。QQ强调无压力社交、多元化沟通和陪伴的品牌核心价值。通过将QQ两个字母进行组合拼凑，传达出品牌的“多元”“沟通”“陪伴”理念。并且通过图标和文字的排版强化品牌理念。
QQ is the most symbolic symbol of the qq brand in addition to the penguin image, which is more concise and more malleable than the penguin image. Therefore, the program attempts to combine the two letters QQ.The new QQ emphasizes the core values of stress-free socializing, diversified communication and companionship. By combining the two letters of QQ, the concept of “diversity”, “communication” and “companion” of the brand is conveyed.And strengthen the brand concept through the layout of icons and texts.
QQ一直以企鹅作为对外形象，已经形成一个很强的ip，企鹅生活在冰雪覆盖的南极地区，通过对冰川纹理的提取和概括，延展出贴合QQ品牌形象的图案。
QQ has always used penguins as its external image. It has formed a strong ip. Penguins live in the snow-covered Antarctic region. Through the extraction and generalization of glacial textures, the pattern of QQ brand image is extended.
板式规范
为了后续可持续性应用并适配各种场景和文案，制定了固定的标题模式。在此模式下，有固定的文案和图形，并制定了位置和比例规范。标题大小和宽度也做了限制。使其在可变化的情况下兼顾设计的合理性。
In order to follow up the sustainable application and adapt to various scenes and copywriting, a fixed heading mode was developed. In this mode, there are fixed copy and graphics, and position and proportion specifications are formulated. The size and width of the title are also limited. Make it reasonable in the design under variable circumstances.
图案设计
品牌的视觉语言中，pattern可以作为视觉语言的补充丰富视觉体系，我们尝试在图形上和文字上进行pattern的设计，在一些特定场合中会作为视觉的辅助，可以增强品牌的记忆点。
In the visual language of the brand, pattern can be used as a supplement to the visual language to enrich the visual system. We try to design the pattern on the graphics and text. In some specific occasions, it will be used as a visual aid to enhance the memory point of the brand.
